Saturday, May 12, 2007

Murdoch Changes His Tune

Conservative media mogul, Murdoch, has completely reversed his views on climate change. He announced that his empire will not only cut its greenhouse gas emissions to zero by 2010, but that he will use his influence to inspire his audience to change their behaviour and reduce their own impacts on climate change. He says, “This one is clear. Climate change poses clear, catastrophic threats. We may not agree on the extent, but we certainly can't afford the risk of inaction.”

Fascinating isn’t it? I can barely get my head around this one. Murdoch’s right wing papers have in the last year, endorsed Hilary Clinton AND admitted that climate change requires action.

This puts The Australian, a very conservative Murdoch paper, in a sticky position. They have been virulently anti-environment and anti-climate change for many years and now their parent company has changed its tune. The extent of their anti-climate change sentiments has been so great however, that it will be very interesting to see if they continue reporting with their heads in the sand or follow the cues of their leader and eat their humble pie.

The only way that I can account for this change of attitude is a recognition that public opinion is clearly swaying, and therefore Murdoch and his legion are attempting to stay ahead of the game.

No comments:

Post a Comment